The artist is best known for creating a neural synthesizer with a team of collaborators. Considering Ben-Ary’s work is experimental in nature, the design of the website focused on presenting his projects in the simplest manner possible. The visual language of the site focused on a strong use of red and black, which was an existing schema in his work. Ultimately, the design just needed to let the work speak for itself.
In addition to the website, a diagram was designed to explain how the artwork functions.
