Feels

With bubble-pop voltage and a saccharine sheen, Feels is a genre-busting electronic duo from Perth, Western Australia. In the lead up to the release of their latest album Water Level, Feels commissioned the design of a new logo. The aim was to visually reflect the qualities of their music with simplified typography. The letterforms drew inspiration from gothic typefaces and used a circular grid with the intent of creating a logo that embodied the qualities of “digital syrup” and “bubble-gothic.”